DIY projects are great! It lets you turn your ideas into reality, helps you build something from scratch, and allows you to explore your creativity.
So, when it comes to marketing your business, you may ask yourself, “Why can’t I do this myself?” Yes, you definitely know your business, your audience, your product. There are a host of tools available today, most of them at nominal costs, which you can buy and start applying for different activities. DIY marketing tools have become so widespread and easily accessible that you can buy anything and everything from dashboards to email automation, and content generation, and SEO tools. After all, social media is a part of your daily life, you know how to compose emails, you probably also know how to write blogs
Then why not do it?
For starters, marketing exercises might look simple from the outside. But it’s a lot more than social posts, email blasts, and daily blog . These are important, but only make for a tiny percentage of what “MARKETING” really entails. Most often than not, marketing today is often confused with “Digital Marketing” or “Online Marketing”. Unknown to many, brand design, advertising campaigns, print collateral like brochures, newsletters, flyers, events like seminars, conferences, exhibitions, roadshows, popups, are all a part of the huge family that marketing is. And sadly enough, DIY tools doesn’t have the bandwidth to cover everything under this umbrella.
Marketing is a science and art, a union of creative aesthetics and a structural, organised framework of activities, followed step by step on a day-to-day basis. It’s a complex process that requires research, planning, strategy, execution, analysis, coordinating, and analysis.
Even if you know them all, it is not technically and humanly possible for one person to invest time and energy in everything at the same time.
The simpler, wiser, and smarter option is to work with a marketing partner.
For argument’s sake, let’s say you still want to push yourself with DIY marketing. You build a website, get your customer database for emails, start posting on social, create weekly blogs, but even after a quarter, your conversion rates seem to be stagnant, or worse, declining. So, for three months, you spent your valuable time, energy, and money on each tool that you tried to learn and implement. Whereas you could have used that time to develop your business, source new customers, or at the least nurtured your existing customers. All in all, it was a waste of business resources, wasn't it?
Now, on the other hand, if you had a professional marketer to do the same thing, they would use their training and expertise to do the same job in half the time. They also have more resources they can employ to do research and analysis, create high-quality content, monitor your social media reach, and boost SEO in the way it gives you the best results. Net result? You would get an output at a reduced cost, save time, and give your business the right exposure it needs, and in a strategic manner.
Here is a really quick visual comparison
As daily tasks, marketing partners will –
· Conduct keyword research and come with content ideas that fit your audience.
· Set up a tracking and analysis system to measure results.
· Create campaign ideas for both offline, online, and social channels.
· Monitor social media performance and remarketing.
· Create email campaigns, create and send out emails.
Apart from these activities, marketing partners will also share market insights for better brand positioning, help you with a sales strategy, manage other resources like designers, videographers, editors, writers, etc. and also give you media training.
Most of these daily marketing activities are time-consuming and require hands-on experience to execute them, using tools that only professional marketers know best.
It might all seem easy to do at first but if you skip one small detail, it can cost you a lot more in the long run and end up becoming problematic for your business. This will also affect your brand image and reputation as a business owner.
Know your risk
Your business is not a “project”. It’s your bread and butter, your occupation, and your career dreams realised. It’s not a coffee table you built that it will be okay even if it’s a little wonky. So, marketing your business should not be treated lightly. It is okay to tell yourself “I can’t do this and I need professional help”. Of course, you should know how to use marketing automation and other tools that are used. But you need that only so you can align yourself with your marketer.
It will cost you time, money, quality, and reputation if you don’t get the job done right using the right person. It’s okay to take risks but ask yourself, can it come for the cost of putting your business on the line?
Why not reach out to us and understand how we can help you with DIFY (do it for you) marketing?